Glenn Weiss, 15‑Time Emmy Winner, Signs with Gersh Agency for Live‑Event Representation

Glenn Weiss, the director behind eight Oscar broadcasts and a string of Emmy‑winning live shows, has just inked a representation deal with the Gersh Agency. The 15‑time Emmy winner and nine‑time DGA award recipient announced the partnership in a Variety exclusive on October 29, 2026. Weiss praised Gersh’s enthusiasm and humor, saying the agency feels “genuinely excited about the work, not just the deal.” This move comes as the live‑event landscape shifts toward streaming platforms and larger production budgets. Industry observers see the signing as a bellwether for how top talent will navigate the evolving TV‑event market.

What happened

Glenn Weiss confirmed that he has signed with the Gersh Agency for representation across all areas of his work. The veteran director, known for eight Oscar ceremonies, 25 years on the Tony Awards, and multiple Super Bowl halftime shows, highlighted the agency’s genuine excitement for his projects and appreciation of his sense of humor.

Weiss is currently preparing for the 16th edition of “Dick Clark’s New Year’s Rockin’ Eve,” his fourth year directing “Christmas in Rockefeller Center,” and the upcoming Golden Globes ceremony where he serves as executive producer. Earlier this year he earned an Emmy nomination for directing the “Taylor Swift: The Eras Tour,” underscoring his continued relevance in high‑profile live productions.

Why it matters

The partnership signals a strategic alignment between a premier live‑event director and a leading talent agency that has deep ties to both broadcast networks and streaming services. As live‑event content increasingly competes with on‑demand programming, having an agency that can navigate both worlds may give Weiss leverage in negotiating better creative terms and higher‑visibility gigs. For the broader industry, the deal illustrates how top-tier talent is seeking representation that can bridge traditional television and the growing streaming ecosystem.

How to think about it

Directors considering agency representation should assess how the firm’s client roster aligns with their own creative goals, negotiate clear expectations around creative control, and maintain personal relationships with key producers. Evaluating the agency’s track record in securing live‑event work, especially in the streaming arena, can help gauge the potential upside. Ultimately, a partnership works best when both parties view each other as collaborators rather than solely as business conduits.

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